Marketing automation for behavioral health only pays off when you can tie spend to admissions and to the revenue those admissions collect.
Behavioral health has the most expensive patient acquisition in healthcare, yet most of it is still measured in opens and clicks that reveal little about what a campaign returned.
For years, growth meant spending more (and, somehow, proving less). But that approach has a ceiling and most operators have hit it. Reimbursements are flat, patient acquisition keeps getting pricier, and every dollar now has to show what it collected, not what it clicked. The market is moving from growth to proof, and the ones who can show ROI will keep their budgets.
That proof starts where your marketing and your admissions data meet. This session is a practical look at how to get there, with real numbers from operators who already have. For the billing side of the same problem, see Billed Isn't Collected on demand.
Access Recording
Live demo shown during the session runs on Dazos CRM and iCampaign.
Five short excerpts, two to three minutes each, if you want the highlights before the full recording.
The handful of jobs top operators hand to software first, and the ones they leave to people.
What has to be true of the data underneath before a campaign can be trusted to send itself.
What a discharged census is worth over time, and how quickly that value decays without contact.
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One program's setup, week by week, and where the hours came back from.
The automated follow-up that keeps an unanswered inquiry in play until someone can reach them.
Sam and Johnny have spent their careers in behavioral health, helping operators and teams of every size scale their marketing, prove measurable ROI, stay in closer contact with alumni, and get more of them back into care.
Sam Hessler
VP of Sales
Dazos
Sam has spent a decade in behavioral health, from Director of Admissions to VP of Sales at the fastest-growing software company in the space. He has managed multi-million-dollar marketing budgets and knows admissions and go-to-market from the inside. In his words: “I've been in your seat, solved your problems, and built the systems that work.”
Johnny Lin
Customer Success Manager
Dazos
Johnny is a Customer Success Manager at Dazos who helps behavioral health teams put their marketing and admissions tools to work, from onboarding through adoption and results. He focuses on building trust and getting clients real value from every campaign.
